Take it to the Next Level

To what lengths will you go to make yourself remarkable to your clients? If you're not willing to think harder, research more, and care more than your competition, guess what? You lose!

Why should a customer change their relationship, change their habits and take a risk to work with you? Because you can get a better price? Really? Is that the kind of customer you want? If they'll change to you for a nickel, they'll drop you for a nickel.