Taking Your Conversation to the Next Level

People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans.

“I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers,” said Kevin Roberts in the book "Lovemarks."