The #1 Way to Boost Your Sales
I'm really excited to be posting bi-weekly blogs at Promo Marketing. My goal in writing these posts is to give you proven, easy-to-duplicate strategies to sell smarter and make more money with less effort.
While it's always smart to look for new business, the fastest and easiest way to increase your sales is to sell more to existing clients. Your current clients are worth their weight in gold and will always be the easiest sales to get because they already know you, like you and trust you. What are your doing to get more sales and encourage their loyalty?
Here are 5 proven strategies:
More Personal Contact: Nothing beats personal contact! It's easy to hide behind your computer, but not wise. In a recent meeting in a current client's office I secured a very large and lucrative order that would not have come my way if I had not been there in person. Not only that, that same client introduced me to someone else in her company that became a client. Coincidence? I don't think so, these types of things happen all the time when you show up!
Reward Them: Incentives encourage more sales and customer loyalty. Show that you believe in what you sell by rewarding your current clients with a special promotional gift when you get a nice size order, a referral or when they reach a certain level of sales. Clients love gifts. Not only will this spotlight what you do, your client may be so impressed they will want to set up their own incentive program. In my own business, as well as that of my coaching clients, I've seen this happen many times.
Add Services: Chances are your clients don't know all the different ways you can help them with their marketing. Services such as special packaging, graphic design, meeting planning and printing are services that you can easily offer your clients. Even if you don't provide these services yourself, you can form alliances with other companies that do and increase the size of most orders.