Days Weeks Months of Christmas
There is much to learn about SEM that I can't teach you, but many resources can. In the meantime, just remember that every time you blog or post on your social networks, you are posting something that might bring business for years to come.
P.S. A big Hanukkah shout-out to all my Jewish friends, especially you, Jason Lerner. I'm not ignoring Hanukkah, but I only can cover so much in one post. And besides, this is evidently the one and only time Hanukkah will ever coincide with Thanksgiving, and since it is so early, it wouldn't have worked well for this post.