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Facebook also offers advertising. You can create an advertisement and keywords and bid an amount per ad and per campaign budget. The ads are served to users based on your keywords and the users' content, posts and use of those words.
You can also help your clients build their business pages. Suggest promotional products that they can offer to people for "liking" their page.
Remember the new rules of marketing. It's about a conversation, not a campaign. Engage your friends and target audience by offering valuable content. Turn strangers into friends, friends into customers and customers into evangelists.
You need to be on Facebook as well as LinkedIn if you want to reach the new buyers.
(This is the seventh part in a series on the New Rules of Marketing. In my next post, I'll discuss the modern telegraph and its relevance to your business. Read part 1, part 2, part 3, part 4, part 5 and part 6.)