The AAF: What's Right (and Wrong) With the New Football League's Promotional Marketing
It's been awhile since I've seen a Starter logo, but that's the official supplier for the uniforms and sideline apparel. Rather than just outfit the coaching staff in basic hoodies, the AAF created some throwback styles that have gotten a lot of attention. They're retro '90s looks in vibrant color-ways, and the best part is they're available for purchase.
3. The AAF Viewing Experience
— Kent Somers (@kentsomers) February 10, 2019
What's nice about the AAF is that there is a true connection to the fans. We're a part of the officiating process, which means we get to hear the referees commentary as they review plays (it's more exciting than it sounds, and admittedly a little funny). It makes me feel more involved in the process than when I'm watching an NFL game. From a marketing standpoint, I appreciate the connection to the fans and the behind-the-scenes action.
1. (A Few) AAF Player Uniform Choices
AAF uniform matchup had fans so confused https://t.co/4fQEEE4Use
— MSN Sports (@MSNSports) February 18, 2019
For the most part I like the AAF uniforms, but there have been some questionable decisions. For this past weekend's games, there was a matchup that never should have existed. It was basically blue jerseys vs. purple jerseys, which you can imagine was very confusing for viewers. For promotional apparel suppliers and distributors, context should always be considered. Individually, these uniforms are great, but when thrown into the game, it was unsuccessful.
2. The AAF Referee Uniforms
— Marshall Ferguson (@TSN_Marsh) February 10, 2019
This is my least favorite part of the AAF, and sometimes I feel like I'm screaming into the void with my disdain. Who green-lit these referee uniforms? They're unflattering and seem to accentuate all the wrong features. This was a perfect opportunity to have some fun and create a cool design, but there's nothing worse than an unflattering fit.