The Advertising Medium That Remains To Be Seen

My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.

You don’t have to look too hard to find someone’s column or opinion on how the Internet has affected how we live and do business. Personally and professionally, the manner in which we communicate has been upended in the past 20 years. And if you haven’t been working for 20 years yet, stick with me. There is a point for everyone ahead.