More recently, a number of major suppliers and mills have released financial reports with encouraging numbers. In the past month, Delta Apparel, from Georgia, announced record earnings for the quarter with a 17.5 percent increase in branded apparel sales, and Broder Bros. out of Pennsylvania announced a $20 million increase in sales over the same period in 2010. Texas-based Ennis Inc., which owns Alstyle Apparel, saw a 6.2 percent increase in sales over the previous year despite a net decrease in its print business; the company's apparel division saw an increase from $235.4 million to $277.3 million. Meanwhile, both Hanesbrands out of North Carolina and Polyconcept North America from Pennsylvania acquired apparel businesses, indicating increased expectations from the clothing market.
Does this sound like a declining industry to you? All the numbers I read indicate that promotional apparel isn't dying, but thriving. It's hard to argue with Finfacts' numbers, but it's also hard to argue with ours. What do you think? Have you noticed a change in your apparel sales? Let me know.

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.





