Spread the Word: Achieving the "Gossip Girl" Look
Here are ways to incorporate some “Gossip Girl” trends into your promotional apparel campaigns:
A friend to the right hairstyle, headbands became the signature look of Blair Waldorf, played by Leighton Meester, in the early years of the show. Whether you have an intense workout planned or simply need something to hold your hair back, so you don't have to, try the Jules Headband from Brandwear Basics Ltd.
• T-shirts and Plaid Skirts
Every teen drama has a character who likes to keep it cool and casual, but in an ironic way. For “Gossip Girl” that person was Serena van der Woodsen, played by the aforementioned Blake Lively. Try pairing the Juniors Deep V Neck Long Sleeve Shirt from Kavio! with the Teen Plaid Pleated Skirt from Dickies Occupational Wear because it's actually fun.
• Brightly Colored Tights or Socks and Ballet Flats
Jenny Humphrey, played by Taylor Momsen, and the “minions” (aka very insecure high school girls) made these accessories part of their signature look. Does that say something bad about me if I own such items? Of course not! In lieu of tights, for promotional purposes, add a pop of color to your ensemble with Cotton Spandex Jersey Leggings from American Apparel.
This is pretty easy. “Gossip Girl” introduced the concept of the Hampton's “White Party.” No matter which direction future trends take, the color “white” always will be a classic staple—yes, even after Labor Day. From dresses and shirts to outerwear and socks, white is the perfect canvas for your imprinted logo. In the spirit of the elitist teens, check out these Formal White Dress Gloves from Atteff International for your next swanky affair.
• Masculine Pastels and Pinks
Finally, let's not forget the dapper men of “Gossip Girl,” including Chuck Bass, played by Ed Westwick. The Solid Color Polyester Pocket Square from Wolfmark is available in pink (among a host of other colors), so tuck it into your smoking jacket. And if you don't own a smoking jacket, buy one.