Come On, Just Sell - Sales 101

I know that our industry is about selling. Whether it is higher price point
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices. That's it, really there is nothing more to it. Or is there?

It sounds simple enough but with hurdles to selling abound, there are a few things that distributors can do to survive today's brutal sales climate. The few things that I am talking about are all about getting back to the selling basics.