By
Paul Kiewiet
, Mas
, Cip
and Cpc
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How are you different? How are you relevant? If you're not working on those two things every day, you risk becoming a commodity.
In order to succeed today, you must be remarkable. Seth Godin said we must become a Purple Cow to stand out from the herd of sameness that surrounds us. This is especially true in our promotional products industry where we sell the same product from the same suppliers to the same customers in the same colors using the same websites and marketing tools.
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Paul Kiewiet
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Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.
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