The News Never Sleeps: Promotional Product News

By Kyle A. Richardson

As my peers at the gray lady like to say, the news never sleeps. It's nice when it means you can find out what's happening in the world 24/7, but it's less nice when it means I have to walk to work through a foot of snow. Uphill. Both ways. Barefoot. You're welcome.

"The news never takes two weeks off to go to trade shows" is a little less catchy, but no less true. Early winter and late summer are traditionally slow times for the news, which is why you get lead stories and headlines about the weather every January and August. The last few weeks break that trend, and if you were at Las Vegas or Orlando this month you may have missed some of these stories that will have an impact on our industry:

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Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.