Are you concerned about all the competition for your business these days (and who isn't)? Are you worried your clients may "jump ship" if they find a competitor with a lower price? Here's how you can stand out and get more sales without cutting your price.
A recent discussion on being passionate about your business in a PPAI LinkedIn group got me thinking about what I call "the real differentiator." Matt Davidson, of Richmond, Virginia, shared this great insight. He said, "Passion is doing the things, often little things, others won't or can't do." He quoted Scott McKain, author of Collapse of Distinction, and a keynote speaker at Expo in 2010 who said "the new definition of business is to provide a series of 'Wow!' moments to every suspect, prospect, customer, client and advocate so that loyalty is secured."
- Companies:
- PPAI