The Real Differentiator
It's the distributor that provides free art services and bags every T-shirt with a size label. It's the distributor that provides free marketing help instead of just pushing products. It's the distributor that gives referrals instead of just asking for referrals.
It's the handwritten thank you note you take the time to write instead of just adding another email to your client's overcrowded inbox. You get the idea.
In my coaching business, although I'm very busy, I routinely call everyone that purchases a sales training product from my website to personally thank them. Most people are surprised, but delighted, to get a personal call from me. My reason for doing this is two-fold: I want my clients to know how much I care and I want to learn more about the people that purchase from me. This extra little touch helps me to begin the relationship with my client on a positive note.
Here's my question for you today: What extra little touches are you adding that differentiate you from your competitors? Why should your clients do business with you? Have you had a "Wow" experience with a great supplier? Are you a distributor providing extra little touches for your client? I would enjoy hearing from you. Please leave your comments below.
Looking for more ideas to easily increase your sales? Get a free Skyrocket Your Spring Sales audio download with non-stop ideas to increase your sales, plus hundreds in supplier discounts and my new special report, "10 Big Mistakes Promotional Professionals Make and How to Avoid Them and Double Your Sales," at my website www.promobizcoach.com.