The Real Game Changers

I recently read an article in which Peter Shankman, author (Customer Service: New Rules for a Social Media World) entrepreneur, speaker and worldwide connector said, "social media is making it so companies don't have to tout their success stories. Instead, you do it for them. If you can give your customers such an amazing experience that they want to go out and tell their friends how awesome you are, you're doing customer service right and that's really the new social media."