Now that I have your attention, I'll admit that we're not really going to go over the rules of the popular party game. You likely know that the general idea of the game is to fill red Solo cups with beer and throw Ping-Pong balls into your opponent's cups while they are trying to do the same thing to you. By the end of the night, it works out that everybody ends up drinking all the beer that once had a Ping-Pong ball in it and/or wasn't spilled on the table.
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.