The Shift to Empowerment Marketing

A few weeks ago we zeroed in on how educating impacts the selling function by empowering your clients and their brands, but now we bring it all back to the beginning with a discussion on the correlation between empowering and marketing.

Empowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.