The Smart Way to Grow Your Business
Number five: Increase your average order size. If you've moved your accounts that are doing small orders to others and you've begun prospecting for bigger fish, you have a good start on this. Become a specialist in higher-end and higher-ticket items. Sell programs and sell into programs such as wellness, trade shows and other areas where you can get bigger orders. It takes the same amount of overhead, same amount of effort and the same amount of time to sell a small order as it does a giant sized one. Make it worth your while.
If you follow these five steps, you'll be setting yourself up to grow. But you need to stay disciplined, you need to risk turning over small accounts so that you have time to develop bigger ones and you need the courage to go after your dreams.