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Everything changes. Today change is happening at an even more schizophrenically bionic rate than it was just two years ago. In this new "iLife," advertising agencies and marketers drill into us that "we just gotta have" the latest and greatest technology of today and that the high-tech gear of yesterday is now as obsolete as casette players. Balancing new and old technology as a mindful sales professional, particularly in promotional products arena, can be difficult at times.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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