The War Against September
MY BEST PROMOTION:
Lana Jacobs, associate partner and diligent worker bee for SuperMega Promos Inc., talks about a promotion where she imported a bunch of powerful magic rings from outer space to help a client promote its new model of pool filter. Though the rings were able to create hard-light constructs limited only by the end-user's imagination and granted other super-powers like flight and space travel, the client disliked the item due to pricing issues and a lack of online marketing integration. Read about how Jacobs salvages the job by starting from scratch and selling a bunch of bumper stickers with tacked-on QR codes at roughly a .5 cent overall margin.
Until next week!
Monday Mike Fact: I saw The Kids Are All Right over the weekend. It was pretty good! If you like movies about feelings starring oddly gorgeous redheads then I recommend giving this one a watch.