They Buy How it Makes Them Feel
Your customers buy emotionally, and justify it logically.
If they are buying online or from the lowest-priced vendor that they can find, it means that feeling like a price-savvy shopper means more to them than how you make them feel.
What if you made them feel like the most marketing-savvy professional? What if you made them feel like the most strategic marketer? What if you made them feel like the most creative innovator? What if you made them feel better about themselves because they know you?
Offer more than a low price. Offer ways to help your customers be more marketing-savvy, more strategic visionaries, more creative and innovative.
When you offer real value in terms of ways for your customer to achieve more and look smarter to their colleagues, you are well on your way to creating loyal clients.
Be that person. That person who makes their client feel better because you’re in their life.