Threadfast Apparel Plants 46,000 Trees in First Year of Reforestation Program

Threadfast Apparel, New York City, recently announced the results of its 2021 “Plant With Threadfast” Reforestation program, having planted over 46,000 trees in partnership with the nonprofit One Tree Planted.

Launched in Jan 2021, the “Plant With Threadfast” program follows a one-for-one model: For every case of Threadfast product purchased, Threadfast plants a tree. With the simple act of purchasing Threadfast product, customers make a direct impact on the environment. Learn more about the Plant with Threadfast initiative here.

“Wildfires have been a more frequent occurrence driving deforestation around North America and the world,” said Cassandra Vitiello of One Tree Planted. “Thanks to our amazing supporters such as Threadfast Apparel, we can mitigate the damage done by these disasters and return affected areas to their former glory through reforestation.”

Threadfast planted 46,121 trees as a result of the program for the year 2021. The trees were allocated to forest fire recovery efforts in both the U.S. and Canada. The donation covers all stages required in planting a tree: sapling growth, seeding and planting, monitoring, and reporting.

The program aims to support vital reforestation projects while reducing the brand’s operational carbon footprint. This, in combination with the use of recycled materials, its increased partnership with The Better Cotton Initiative and its constant eco-friendly innovation, makes Threadfast a climate-positive brand.

“We are thrilled with the results of our inaugural year, having made a meaningful impact in parts of the U.S. and Canada severely impacted by forest fires,” said Abe Anteby, president of Threadfast Apparel. “We are very grateful to our customers for supporting all our sustainability initiatives, especially our partnership with One Tree Planted. We have set a very aggressive goal for our 2022 campaign, and we’re off to a great start."

Source: Threadfast Apparel

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