Trade Shows... My Perspective. What's Yours?
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don't go? And the question that seems to be hotly debated recently... should industry trade shows allow hosted end-users to attend?
I have positioned this commentary as my perspective and I invite you to contribute yours.
Full disclosure here... I like trade shows. I believe good business is based on strong relationships. Trade shows give me the opportunity to meet face-to-face with my colleagues and have access to a variety of worthwhile educational opportunities.
Attending trade shows does however represent a significant investment of time and money. In an age where ROI is coming under greater scrutiny, expenses are closely evaluated and the choice to attend must be based on what is best for each business.
I just returned from the San Diego ASI Show and in evaluating the trip based on the goals I hoped to accomplish, I can say it was a very beneficial event.
My goal is to bring relevant content to our growing distributor community and value to the forward-thinking supplier partners who support our popular business resource program, FreePromoTips.com. Trade shows enable me to develop that content in a variety of ways. I put together videos like "10 in 10," where we present 10 Business Building Ideas in 10 Minutes. These short informal videos enable our supplier partners to teach distributors about their products and offer selling suggestions. We also include new products or suppliers that we feel may be of interest to our audience.
At the San Diego ASI Show, I had the privilege of sitting down with prominent industry leaders, Mark Graham from RIGHTSLEEVE and Bobby Lehew from Robyn Promotions. They share some their thoughts on why you need to take the time to market your business in this video for those who are interested. I think it's good stuff!