Trade Shows... My Perspective. What's Yours?
It was also an honor to film a video with industry icon, ASI Chairman Norman Cohn, with Mark Graham, ASI's Entrepreneur of the Year. A moment like this was a highlight of the show for me.
Love it or hate it, the social media element has added new dimension to how we do business. Relationships are being developed and business is being developed on Facebook and Twitter. Connect to FreePromoTips.com on these on these platforms so you don't miss all the content we present.
Another benefit of trade shows is meeting personally with those we've come to know "online." The rooftop party hosted by AddVenture Line and the impromptu "tweet up" was a blast. We offer an exclusive look into the "dark side" of what went on in San Diego as "brilliant" people got together. The video is actually dark ... but the message is enlightening. Look past the fun we were having and learn from the informal teaching that was shared by successful distributor Tonia Allen Gould, CEO of TAG! The Creative Source.
As our industry evolves, so do trade shows. The news of The PPAI Expo allowing end users to attend on Friday has lead to passionate opinions about the decision. There have been many comments addressing this in the Promo Marketing LinkedIn Group and on this poll taken by Promo Marketing.
Here are two opinions, for and against the idea.
"The facts need to be aired before we kill this idea. There is hardly a product that cannot be bought, searched for, or obtained in today's marketplace. As a supplier, it would be a 'death knell' to sell to a distributor's customer or client. Many large companies installed in-house acquisitions departments to purchase everything in the form of accessories and support product, only to find that it did not work, and disbanded them nearly as quickly as they were formed. I have found over the years that a major client will utilize their distributor as the small 'pittance' that they make for the services that they render is a deal that they will not cross. Read the conditions and you will see that it's limited to 2 end users."
Fred Blanton, Colonnade Lights International