Trademark Infringement: 8 Ways to Protect Your Business

By Kyle A. Richardson

Many of you probably read yesterday's headline, "Obama Campaign Sues Washington Promotions & Printing for Trademark Infringement." To recap, a promotional products distributor is being sued by Obama for America for unauthorized use of the Obama "Rising Sun" logo.

Washington Promotions & Printing has not yet responded to the filing, and they may have a perfectly sound defense. Regardless of the outcome of the lawsuit, it got me thinking about trademark use in the promotional products industry. Trademarks are something we use in this industry every day, as nearly any logo a client wants printed is, or can become, a registered trademark.

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Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.