Friggatriskaidekaphobia – Feeling Very Superstitious
Well it is Friday the 13th and those who fear it are said to have Friggatriskaidekaphobia. I am not sure if the old superstitions of bad luck on this day carry any weight to them but (knock on wood) so far so good for me today. I promise to let you know though since the day is only one third of the way through and lots can still happen.
Strangely enough, Entrepreneur.com reported that studies show an estimated "$800 million to $900 million in business revenue is lost on that ominous date." Keeping these stats in mind, I guess I would have to agree that as far as selling goes, Friday the 13th is indeed bad luck.
But all this nay-saying got me thinking, for the distributor salesperson, there has got to be a way to capitalize on this? A way to turn this bad luck around and make it a prosperous selling day. Marketing "luckiness" (or unluckiness if you prefer) on Friday the 13th could be an awesome opportunity for a promotion, which of course would include promotional product sales.
While there are no more Friday the 13th opportunities this year, (August 13th was the only one in 2010), there is plenty of time to start planning for 2011's only Friday the 13th occurrence in May.
Here are some ideas for possible Friday the 13th promotions:
Lucky Dog Sweepstakes - Drawing and the Luckiest Four Legged Friend Wins
Lucky Bamboo Giveaway - Make Your Home Lucky, Feng Shui on Friday the 13th
Lucky Shot Sports Event - Basketball Free Throw Contests
Try Your Luck Casino Night - Games Where Deuces are High
Or you could take the opposite approach and make being unlucky a fun promotion.
It's lucky to be Unlucky - Win Even if You Lose
Love Your Black Cat Day - Animal Fundraiser
Go Ahead Open Your Umbrella Inside Promotion
Unlucky at Love Date Night Restaurant Promotion
You get the point. You can help your endbuyers have fun and create a promotion around a day that has some serious marketing potential. Somehow, someway there is a way to make that $800-$900 million loss a gain.