Upsell or Upserve? Which Do You Do?
Supplier Allison Gower of The Platform Group Gallery is a master of upserving. She's consistently and generously shares unique and creative ideas, free spec samples and even sales leads with distributors. Because of that, she's built an incredibly successful company and loyal following. She's just one of numerous examples in our industry of people going above and beyond. I'm sure you can think of more.
In Dan's words, "Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead. Don't try to increase what they can do for you. Elevate what you can do for them."
Here's my question for you today: Has upserving worked for you? How have you been upserved? How are you using this concept in your promotional products business? Please comment below.
Promo Biz Coach, Rosalie Marcus, helps promotional sales professionals attract their most wanted clients and dramatically increase their sales, profit margins and incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or 215-572-6766.