Useful, Human and Touching: 3 Things You Need To Be To Improve Your Twitter Account

2. Chris Brogan (Be Human)
I don't follow a lot of marketers outside of the industry (perhaps to my failing), but Chris Brogan stands out as one of my favorites. Take a look at his feed, and you should notice the same thing I did: he does virtually no self-promotion. How refreshing is that?

Remember that the people following you on Twitter are actually human beings, and not pieces of uncooked dough ready to be beaten and shaped by the relentless advertising-bat. Use Twitter for talking, like Chris does. Be interesting, be nice, be fun, just like you would in real life, and watch as your Twitter feed becomes much more engaging and effective.

3. The Rock (Be Touching)
For a guy who's made a career out of frothing, pretend violence, Dwayne "The Rock" Johnson has one of the happiest, endlessly positive Twitter feeds out there. It's odd, and largely about running 12 miles while dragging a car and always believing in yourself, but it works and at least for me, makes my day better every time I read it. Some sample tweets:

""They say 'sky's the limit'. How 'bout we just make it our point of view.." #NoLimits"

"Up before the sun. AM cardio starts now. As does a little sweet ass thing we call "sweat equity" ~ #TeamBringIt"

Your enjoyment may vary depending how much you like hopeful, macho aphorisms. I happen to like them since it makes proofing 9,000 product blurbs way easier/less depressing when you know someone else has the guts to wake up, exercise by bench-pressing a car for a while, and be happy about it. (Perspective is everything, right?)

It doesn't have to be through motivational tweeting, but emotionally connecting with followers can have a profound impact on the power of your Twitter feed. After all, loyalty and "brand evangelism" are not purely value-driven mindsets, emotion plays an important role in their development and growth.