Useful, Human and Touching: 3 Things You Need To Be To Improve Your Twitter Account

It might be a bit of a challenge for a Twitter account focused on marketing, but isn't it worth a try? Is there a way you can connect emotionally with your followers, whether it's through cute cat pictures, motivational thoughts, funny jokes, whatever?

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MONDAY MIKE FACT: Probably the best Pandora station I ever made was for the Motion City Soundtrack. Also one of my first!