Think Pink (Ladies)
Travolta is back in the tabloid headlines. This time he is denying allegations of “inappropriate behavior” from a growing number of male masseurs. According to the reputable gossip section of NYDailyNews.com, Travolta is hiding out in the Bahamas, his marriage is still awesome and family life remains normal. As for paying a settlement to his accusers? What settlement? Finally, what "Gotti" movie? But, I digress.
In the fashion world, Travolta is viewed in a more positive light. Maybe people aren’t quite ready to take their polyester leisure suits out of storage, but in last week’s blog, I wrote about the disco era and resurgence of 70s fashion. "Saturday Night Fever," anyone?
While browsing the Internet for more celebrity apparel trends, I stumbled across some news about another one of Travolta’s blockbuster hits: "Grease." I’m a big fan of musicals (I take a lot of heat for my unhealthy obsession with the classic holiday film "White Christmas"). However, I’m not a fan of "Grease." Nevertheless, I am powerless to the influence it has over popular culture. Sometimes, I won't hear about it for months and think I'm free of Olivia Newton John's sugary sweet vocals. And then it comes to Broadway, TBS runs a 24-hour “Grease Lightning” marathon, the DJ plays a medley of Grease songs at a wedding reception or a friend delivers her passionate defense about why it's the “best movie ever.” I know my feelings about "Grease" aren't very popular (but don’t even try to defend "Grease 2" to me!).
Cinematic tastes aside, the Pink Ladies (aka the female counterparts to the greaser T-Birds gang), combined uniformed looks with a rebellious attitude—at least when they weren’t chiming in on “Summer Nights.” Once again, their style is ushering in a new version of cool. For instance, in her article, “The Pink Ladies Are Back for Spring,” Diana Tsui reported that Prada found inspiration through Betty Rizzo and company (Click here for Prada’s spring/summer 2012 advertising campaign), to create a style for a modern Pink Lady. Rhinestones, silk bombers, pastel skirts, cherry red lipstick—the original looks were sassy with a touch of femininity. Tsui provides a slideshow for readers to see how the Pink Ladies would dress today.
If you or your clients are interested in outfitting your own “girl-gang look,” here are some ways you can incorporate it into your promotions:
- Pink Satin Jacket Crusin Printed from Crusin' U.S.A./Bowlingshirt.com
- Augusta Solid Trim Satin Baseball Jacket from Carolina Made
- 30x30” Solid Color Silk Scarf from Wolfmark
- 50s Cat's Eye Rhinestone Sunglasses from Brainstorm Novelties
- MEREDITH Zippy Bag from Ashlin BPG Marketing
- Lip Gloss in Clear Acrylic Case with Built-in Mirror and LED Light from Diamond Cosmetics
- Diamond Earrings from Prime Recognition
(Editor's Note: To view John Travolta's best work, click here.)