VIDEO: Using Color with Direct Mail
I received a direct mail piece recently that I thought showed a great way for promotional marketers to reach out to potential clients. Colorful, fun and personal, the mailer easily stood out from the endless heap of sample packages I receive and illustrated a lot of marketing tactics you can repeat in your own mailings. Check out the video to the above-left where I quickly run through what makes the package so clever and emotionally engaging.
Thanks for reading and watching everyone, and see you all next week!
MONDAY MIKE FACT: We just got new computers in the office and they're so fast it's like being in a science fiction movie. I feel like a futuristic astronaut who for some reason has the job of writing space-marketing copy, but nevertheless gets to use all the cool space computers and android helpers.