VIZIO TV - A Textbook Illustration of Bad Customer Service!
SnugZ USA is clearly a company in our industry with a very positive reputation. To make this point, at the ASI Show in San Diego, two people, one right after the other, came up to share about their experience with SnugZ USA. Since I always have a video camera, I recorded their testimonials. Click here for the SnugZ Raving Fans video. You couldn't orchestrate a more honest reaction to how SnugZ USA takes care of their clients. SnugZ USA doesn't operate from a script and they have the ability to think outside the box to make raving fans. Clearly, this is something VIZIO is unable to do. Are you able to create raving fans?
When something goes wrong, as can happen in our industry, do you see it as an opportunity to turn a negative to a positive? Whether you are a distributor or a supplier, stop and consider the ways you can have awesome customer service and maintain loyal clients that will not only continue to do business with you, they will recommend you to their colleagues. As consumers we get to choose the products and services we buy. If you are looking for an inexpensive TV then VIZIO is certainly an option for you. If you want to do business with a company that cares about taking care of their customers, then I don't recommend buying a VIZIO.
Obviously I am not the only one with bad customer service experiences. Here is a great customer service story that we can learn much about. Musician Dave Carroll's "United Breaks Guitars" video has received over 10 MILLION views to date. It's catapulted his career and created one of the best business stories of recent times. It's funny, it's relevant and shows the power we have as consumers. Click here for the full story, and a variety of relevant links on what surely will become a classic business tale.