20 years from now, instead of citing apple pie, people will be saying "As American as Angry Birds" ("tax fraud" and "obesity" being close seconds). With mobile taking off into the hearts of the public one slingshotted red bird at a time, marketing to phone and tablet platforms is becoming more and more legitimate, offering lot of real and creative ways to grow you and your clients' businesses. I recently wrote an article for those new to mobile marketing for our sister publication Print Professional, which you can read right here. I also way over-researched the subject and ended up collecting more information than I could possibly print in the article. Reproduced below is some of the overflow, an interview I did with Christina "CK" Kerley, B2B marketing specialist for NYC-based CKB2B. I liked the Kerley interview not only because it came out well, but also because she provided a lot of great links and video too. If you're looking for more information on mobile marketing, I recommend checking out her site at www.ckb2b.com.
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