We’re Not Going to Change It
At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.
It seems that websites always are evolving, often for good reason. We talked it over and even though we could update the site with a new, fresh look, we’re not going to change it right now. The heart of our program is driven by relevant information and commentary on issues that affect our industry. That is our main focus.
In an industry driven by “stuff,” we have created a content-driven website that works on many levels.
We Address Industry issues That Affect Us All
This includes things like product safety, which is an important topic that many still don’t think matters to them. We like to put our own wacky spin on this serious issue as shown in this Bob Co. video.
We Have a Strong Social Media Presence
How we communicate continues to change, but reaching people through online communication always is going to be important. Love it or hate it, social media is here to stay, and FreePromoTips.com has an effective social-media strategy to stay ahead of the curve.
We Power Our Social Media With Good Content
Our industry is product based, but smart suppliers who partner with us share our belief that content is king. They understand distributors want to know how a product line provides a promotional marketing solution. The classic term for this is a “case history” and they still are relevant.
We Utilize Video, Which Is a Powerful Communication Tool
It’s no secret that the Online Video Revolution is here. Companies feel it may be out of their reach, but it’s not. We cost-effectively produce short product videos for our suppliers that are perfect for distributors to share with their clients.