We’re Not Going to Change It
We Support and Promote What is Good in Our Industry
We believe one of the reasons we won an award for FreePromoTips.com is because of our content, but also because we promote the good things our industry is doing.
Our new content component, SuccessFit is presenting information from a variety of contributors on how fitness impacts our personal lives and business success. At the PPAI Expo, we put together a SuccessFit event to benefit the Promotional Products Education Foundation. Participants will get fitness-oriented products from a few great suppliers for a donation to PPEF.
Presenting your products and services in a different way, along with supporting worthy causes, is effective in helping a business stand apart from competitors. In my opinion, this is what every company should do. This positioning is effectively showcased through the participation of the suppliers and distributors who caught the vision of what we are doing with SuccessFit at the PPAI Expo. Everyone is getting great exposure while doing something positive.
Bestselling author Seth Godin, considered by many to be one of the best marketing thinkers of our time, writes a thought provoking daily blog. This post, entitled "Who Let the Air Out of the Balloon?," speaks to what I want to share in this commentary.
Suppliers and distributors are looking for a way to get noticed in a marketplace that is flooded with information. Standing out it not so easy to do. We are in a great industry that can be defined by the creative use of branded promotional products, but not necessarily by innovation in our own marketing strategies.
Getting back to change, FreePromoTips.com has been innovative in how we reach the marketplace for our supplier and distributor supporters. While our website has won an award for being a valuable resource, it’s not necessarily at the cutting edge of Web design. Today’s websites have a completely different look with big images. You scroll for content and use graphic images for navigation, as opposed to the menu bars most of us are familiar with.