What Clients Really Want—It’s Not the Best Price!
10. Ability to Execute an Integrated Strategy
Developing great ideas is not enough—you must be able to execute. Your promotional campaign should indeed have all of the elements in it that make it complete, creative and innovative. But without execution, it is useless. It’s like building a beautiful Lamborghini, without any wheels— looks good but is not very functional.
Working toward mastering these characteristics will solidly plant you as a strategic partner within most companies. Our business is changing; promotional products have made their mark in the advertising community. Raise the bar!
Now go out there and get your share of it.
As always, continued good selling.