What Do You and Your Company Represent?

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.

FreePromoTips has a nice Twitter following, but I’ve never really felt that my personal life was all that exciting. I didn’t see the need to have a personal Twitter account. What do I really have to share?

My feelings have changed however. Not just about Twitter, but about the value of online engagement in general. Jeff Solomon and FreePromoTips.com have things to share and are relevant industry voices. I have come to realize that Jeff Solomon as an individual also has value and things to share. That voice is different, but just as important. There are things I am passionate about just as there are things you are passionate about. In today’s online world, the opportunity to say what you want to say is there for you. We need to embrace social media personally, as an important platform for our own personal voice, which is also tied to our business voice.

I’ve realized that where I want to go personally and professionally goes beyond the promotional marketing industry. I’m working on building the SuccessFit brand. This is content on the topic of fitness as it relates to success in our personal and professional lives. The vision is based on my own personal journey. Fitness has a positive impact on people’s lives and I want to talk about it.

The Los Angeles Times recently published an article on wellness programs at high-end resorts. Health and wellness is a huge market. My team is working on a program that includes branded products and programs that go along with the SuccessFit concept.