What Do You and Your Company Represent?
A strong online presence gives everyone the ability to reach a huge audience. Some of this online interaction can be irrelevant and some isn’t. We just need to understand what’s real and what’s fake, and make sure we are embracing the correct thing and not wasting our valuable time.
To build the SuccessFit brand and the business component both in and outside of the promotional marketing industry, I am creating a strong online presence for SuccessFit. I’ll be talking about this through my personal and professional online presence.
The simple access we have—effectively, to the world—should open the eyes of everyone. And certainly every business that wants to connect with new clients should care about their online presence, professionally and personally.
In response to this subject, some suppliers and distributors I’ve talked to say something like, “I’ve tried social media and it didn’t work.” Of course it didn’t work. There is no immediate gratification in the huge, online social media world. Those who think that way don’t understand what it’s all about.
“The analogy of social media being a giant cocktail party or barbecue is a fitting way to look at online voice. Dave Kerpen, CEO of Likeable Media, has a great way of putting it. ‘At a cocktail party, you wouldn’t walk up to someone and say, ‘Hey, I’m Dave. My stuff is 20 percent off.’ What you do is ask questions, tell stories, listen and relate to people.
“None of us want to be Dave, telling everyone about our low, low prices. Instead, it’s critical to find that unique voice that is evident in all your social media marketing.