What's the Best Way to Show the Value of Promotional Products?
For low cost, high impact marketing, promotional products can't be beat. Are you looking for a novel way to prove this?
Here's a question I received from a promotional products distributor and a fun and creative way to answer it.
"I belong to a networking group that meets weekly and has about 20 people in attendance at this particular chapter. I am scheduled to speak for 20 minutes about my promotional products business. I would like to be able to share material that will be of interest to the group and allow each one to walk away with something beneficial. Do you have any suggestions that might be of help to me?"
Here is a unique idea that I learned several years ago through another distributor (I'll also share some of my own ideas as well):
Explain what a promotional products is. You could say: "Promotional products are useful or fun items imprinted with a company name or logo that are used to promote a business, product or service while creating goodwill and brand recognition."
Then have all the members of the group reach into their pockets, purses and briefcases to look for promotional products. The group member that finds the most promotional products in 5 minutes wins a prize! (Make the prize a fun promotional product with your company logo.) This will get the group engaged, show how pervasive and useful promotional products are, and make your talk memorable.
Use this as a springboard to talk about the value of promotional products. Ask members of the group how long they've had the products they've found and how often they use them. Let the group know that promotional products are generally much less expensive, but are kept and remembered long after traditional forms of advertising (such as newspaper, TV and magazine ads) are forgotten. Both ASI and PPAI have studies that show this that you may want to share.