What's The Bigger Issue (Behind the Ban on Promotional Products)?

With the California state government ban on promotional products and the previous ban from the pharmaceutical industry, many of us have serious concerns about the future of our livelihood, and rightly so.

However, I believe there is a bigger issue here. The issue is: how can we change the perception of promotional products from one of not really necessary, to one of a being a valuable marketing tool that helps our economy grow? In doing this, promotional products won't be an easy target to eliminate.