What's The Bigger Issue (Behind the Ban on Promotional Products)?
5. Position yourself as an expert with the press. The media has great power to change perception. Contact your local papers and let them know you're available to be interviewed as an expert on business promotion. Site case studies of how you helped a business solve a problem or attract more revenue. You get the idea.
6. Contact your legislators. Participate in the process. Take the time to contact the appropriate legislators. Let them know your concerns and that the promotional industry is responsible for billions of dollars of business that is helping our economy grow. PPAI has additional information to start a letter writing campaign.
Working together we can all change the perception of promotional products. I would enjoy hearing your opinion. What do you think about this issue?
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