What's in Your Walk-In?
- Email—Something as simple as our email signature can affect our image. A simple font (such as Ariel) and a concise, consistent signature don't detract from the message we're sending. Images, while attractive if used sparingly, can wreck havoc with the recipient's spam filters. Too many links can do the same. If you are promoting something that is dated in your email signature, be sure to update your message as soon as that date occurs.
- Social Media—If your business Facebook page hasn't been updated for the past few days, you've got the equivalent of molding fruit in your 'walk-in.' Keep your posts fresh and relevant to your audience. If you don't have time to make updates at least every other day, use Hootsuite or a similar platform to schedule in advance. There are plenty of people within and outside the industry more than happy to help with this for a nominal fee. Outsourcing this to someone who can make updates while customizing to your brand might be very worth the impact fresh product will provide your brand image.
- Phone—This should be the no-brainer, considering that every one of us grew up with the telephone, regardless of our age. However, it still shocks me how many professionals seem to think that eating while on the phone is 'ok.' (Yes, technology has improved phone reception, so it's easier to hear someone munching and smacking on a juicy apple than ever before.) Working from home is much more the norm today than ever before. Keep background noise to a minimum. I absolutely love dogs, yet it's distracting to hear Fido in the background punctuating your end of the conversation.