When Does a Sale Begin? When Does it End?
Checking in to give an update of no news can be good news. It is a way for you to change a transaction into a relationship. It tells your client that their business is on your mind too and that you value their order and their relationship. You're showing them that you care and understand the importance of even the seemingly smallest order.
The sale starts when you care enough to learn about what your customer needs. The sale continues until the relationship ends. What you do matters. How you make them feel matters most.