Where is This Industry Going?
Mobile technology is the new standard and those who don't embrace it will be left behind. To that end, I am happy to report the all new FreePromoTips.com launching in September will be fully mobile optimized. Video Farm TV is working on a FreePromoTips mobile app that will enable industry content and breaking news to be pushed out to various platforms very quickly.
This conversation ties back into something we have talked about before, which is the future of our industry. Some time ago at a SAAC dinner meeting I found myself in a discussion will some colleagues regarding age. The question came up about whether our industry is exciting enough for todays game-playing, online, tech-focused generation. My own 16-year-old son is an example of the next generation. He rarely watches TV and kids don't really use e-mail. They text to communicate ... even within the same house! My son edited a video I put together with clips from FreePromoTips Raving Fans. His comment was, "Dad, your friends are old." I guess he's right ... but heck, they are my friends and I am kind of old!
This is actually a very exciting time in our industry. The next generation understands the creative elements of promotional marketing and what it brings to the business world will be attracted to our industry. It is a good career choice for dynamic, creative future business leaders. We are seeing new tools emerge that make us more efficient. Technology gives us more time to do what we like to do away from work and it's driving where our industry is going.
On a personal note, when I am away from the office I like to ride my motorcycles, play music (I'm a hack drummer) and spend time with my family. I work hard and like to play hard. To that end, I am VERY excited that on September 16th, I'm leaving for the Bahamas on a 4-night leaving "Sail to SUCCESS!" cruise from Florida. My good friend Ron Baron has put together a trip with one short learning session each day and it's going to be awesome. The cruise theme is "To Be Truly Successful...You Must Work LESS!"