Where Were You on That Fateful Day?
America was changed forever on September 11, 2001. As we reflect on the 10-year anniversary of this tragedy, I wanted to share something we have presented to the FreePromoTips audience for the last few years. I find this story shared by past PPAI Chairman, Paul Kiewiet, MAS to be quite inspirational.
As is occasionally the case when we publish things, out of the thousands of people who read our commentaries, a few people have been offended. And that is OK. Although it is not our intention to anger or offend with this or any column, we feel strongly about the positive message here. Regardless, your thoughts are always welcome by contacting me directly or posting on FreePromoTips.com.
Most of you can recall where you were when the shocking news of the terrorist attacks occurred. On that fateful morning, Paul Kiewiet was preparing to start his annual Golf Odyssey Conference and End User Show. Paul was presenting to a group of about 100 clients and some suppliers during a "Power Breakfast." As he was nearing his conclusion, he received the tragic news of what had happened that morning. Paul turned on the big screen TV at the back of the auditorium and the group witnessed the first tower burning and moments later the second attack.
WHAT WOULD YOU DO?
Years ago, Paul shared this story and the response he received from one of his end-user clients regarding the decision he made. This person apparently felt quite strongly about the use of branded corporate gifts and recognition awards. He greatly appreciated that Paul chose to continue on with the day's events. Here is the letter:
"Promotional motivation and incentives do indeed serve in a tremendously important capacity in our society, simply because you all deal daily with matters that place value on individual human effort and commitment.