For best results, make sure you have a professional appearance for your blog. Have a consistent brand, tone and message. Update your blog with fresh content at least weekly. Get the word out that you've posted by using your status updates on LinkedIn, Facebook and Twitter. Perhaps embed a related video. Read other peoples' blogs and post comments on them with links back to your blog.
Love it or loath it, social media is here to stay and is re-writing the rules of marketing. Stay tuned next week for more ways to adapt and transform yourself for success in the new digital age.