Why Do Customers Need You?

How do you answer that question? If your customers don't need you, you're not relevant. No need means no customers. No customers mean no sales. No sales means no business. It's as simple as that!

How do you make yourself indispensable to your clients? You work at it. You focus not on making sales but on solving problems. You consciously decide that you want to serve. Making a sale becomes a by-product of your commitment to helping. Your biggest opportunity is out there. It requires that you discover what needs your customers have that are not being met. And then you meet them.