Why Do People Buy From You, Parts Two & Three

Like I wrote last week, Purchasing Magazine did a survey and asked the question, "Why do you buy from a particular sales rep?" The number one answer was covered in the previous blog entry. The number two answer is ...

Product knowledge. That is, are you an expert in your own goods and services? According to the survey, buyers care that you know your stuff. This should not be a surprise to anyone. It makes complete sense, doesn't it? In fact, it makes SO much sense that there really isn't more to blog about on this one. So, I will move on to the third reason ...