Will Your Business Become Extinct?
Are you happy that your business is surviving? Does the idea that your business may become obsolete even cross your mind? Have you considered what business will look like in two years? How about five years? Can you even consider how business will be done in 10 years?
The fact is, things are changing and you will either embrace what's happening, or go the way of the dinosaur. And remember, dinosaurs are now extinct. If you have not considered how you will communicate with the new evolving market and how you will reach new buyers, you may want to start thinking about it.
Who is the buyer in the new market? He (or she) is a highly mobile, active 20-something adult whose primary digital device (PDD) keeps them fully connected 24/7. They are in constant contact with their circle of friends and family and the number of their acquaintances grows daily. Their home and office are also fully wireless and connected. Being "unplugged" isn't in their reality and they have just as many personal relationships via their PDD as they do in face-to-face contact. Click here to learn more about the next generation, dubbed "Generation C" in a great article published recently in Strategy + Business Magazine.
I get the change. For a decade, I presented education sessions for trade shows on the Marketing Toolbox... all the tools you needed to build your business. Our distributor company won a PPAI Pyramid Award and the ASI Spirit Award for effectively executing this branding strategy. We built our business effectively this way and while some of the concepts may still work, I recognize it is not the strategy of the future. I accept that and look to those who are trendsetters in this industry to share their insights with our audience.