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The value of humor in marketing is something I'd say pretty much everyone gets. But what about the usefulness of humor's weird, pretentious cousin irony? How often is that concept considered for promotions? What about that sub-genre of that sub-genre, what I would call slant or "hipster" irony? You know, that bizarre and sometimes annoying sensibility that makes a 27 year-old scenester man-doofus think it's funny to wear a "Two and a Half Men" T-shirt because he finds it so corny and terrible that it's inconceivable he'd actually advocate the show, thus creating a kind of "joke" in performance art form? How often is that particular form of humor considered for your promotions?
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Michael Cornnell
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